Summary
Overview
Work History
Education
Skills
Other Engagements
Other Information
Experience Trainings
Educational Background
Grandchildren
Personal Information
Hobbies and Interests
Timeline
CustomerServiceRepresentative
Tokoloho Khutsoane

Tokoloho Khutsoane

Communications and PR
Maseru,Maseru

Summary

Motivated Development Coordinator skilled at increasing organizational funds through events, donor outreach strategies and marketing campaigns. Persuasive and open communicator with good planning, problem-solving and conflict resolution skills. Offering [Number] years of related experience. Dedicated professional well-versed in nonprofit operations processes and requirements. Well-versed in different types of donations, acknowledgment protocols and relationship-building strategies. Accomplished Training Manager well-versed in selecting trainers, curriculum and course plans to achieve demanding training objectives. Effective at leading courses on diverse topics. Prepared to offer many years of progressive training experience and take on challenging new role at Lesotho Red Cross Society. Accomplished Training Manager well-versed in selecting trainers, curriculum and course plans to achieve demanding training objectives. Effective at leading courses on diverse topics. Prepared to offer [Number] years of progressive training experience and take on challenging new role at [Company]. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

31
31
years of professional experience

Work History

Divisional Development Coordinator

LESOTHO RED CROSS SOCIETY (LRCS)
01.2002
  • In 2002 I was assigned to revive Berea Red Cross Division as Divisional Development Coordinator for two years
  • The following were the achievements; Introduced volunteer database which was ultimately used countrywide Managed and monitored two big Food Security projects of EU and German Red Cross Renovated the Divisional buildings Recruited more members the Division ever had and created 15 functional branches Held numerous public gatherings; teaching communities how to use locally available materials to sustain their families.

Information and Fundraising Officer

LESOTHO RED CROSS SOCIETY (LRCS)
01.1993 - 07.2023
  • The Society needed funds to cover some of its core costs not covered by donor funding and I was tasked to do fundraising together with the information dissemination duties
  • Annual dinner dance at the Royal Banquet Hall with the presence of the Majesties the King and Queen 50th Anniversary of Lesotho Red Cross Society, the World Red Cross Day and Lesotho Red Cross Day including the World AIDS Day and others Sourced support from local business community in order to assist the orphans and vulnerable children (OVC)
  • Events Management; Annual raffle competitions Festival Donation boxes Selling of visibility materials such as T-shirts, caps, jackets etc
  • Increased donor engagement by implementing targeted fundraising campaigns and personalized outreach strategies.
  • Raised funds for various projects by creating compelling grant proposals and building strong relationships with donors.
  • Improved donor retention rates by maintaining regular communication through newsletters, updates, and personal meetings.
  • Developed a comprehensive fundraising strategy that prioritized relationship-building, resulting in long-term partnerships with major donors.
  • Enhanced overall fundraising efforts by researching new funding sources and securing corporate sponsorships.
  • Organized successful fundraising events such as galas, silent auctions, and charity runs to raise awareness and funds for the organization''s mission.
  • Managed a portfolio of individual donors, cultivating relationships that led to increased giving over time.
  • Collaborated with other departments to create cohesive marketing materials that effectively communicated the impact of donations on the organization''s programs and services.
  • Implemented a donor recognition program that acknowledged contributions in meaningful ways, fostering goodwill among supporters.
  • Facilitated productive relationships between major donors and senior leadership, arranging meetings and site visits where appropriate.
  • Secured in-kind donations through strategic partnerships with local businesses, reducing costs associated with event planning and execution.
  • Worked closely with board members to identify potential major gift prospects within their networks, leading to significant financial contributions from new sources.
  • Trained volunteers on effective solicitation techniques, empowering them to become confident fundraisers during events or phoneathons.
  • Utilized social media platforms strategically for promoting fundraising campaigns and engaging with potential donors.
  • Negotiated agreements with third-party vendors for services related to fundraising events, ensuring cost-effectiveness and high-quality experiences for attendees.
  • Designed donor stewardship plans that outlined regular touchpoints throughout the year to keep supporters informed and engaged in the organization''s work.
  • Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
  • Collaborated with creative teams to introduce rich media assets to ongoing development cycles.
  • Spearheaded deployment of websites, social media and mobile applications.
  • Managed 3 individual projects simultaneously for product lifecycle development
  • Designed and deployed internal development dashboard to provide single touchpoint to access progress metrics.
  • Created and implemented fundraising plans to encourage donations and distribute funding.
  • Managed [Number] individual projects simultaneously for product lifecycle development;three.
  • Managed [Number] individual projects simultaneously for product lifecycle development.
  • Proposed fundraising opportunities to potential donors to increase sources of funding.
  • Attended events to develop professional network of potential donors.
  • Planned and organized special events, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
  • Managed budgets for events and campaigns, keeping financial goals on track.
  • Developed and implemented marketing campaigns targeting donors.

Communications Manager

LESOTHO RED CROSS SOCIETY (LRCS)
01.2004 - 01.2023
  • In addition to the above responsibilities the following were new responsibilities and achievements; Part of the Management team of LRCS
  • Formulated LRCS Communications Strategy, branding manual(corporate identity manual ), policy and annual plans and budget
  • Produced first radio program
  • Established social media platforms of LRCS and regularly posted; Facebook groups, page, Instagram, Tiktok and twitter
  • Produced First website for the Society
  • Produces radio and tv adverts Produces Society's publications; newsletter and annual reports
  • Key person for key messages for both external and internal audience; ensured the correct visibility materials with clear messages for programs were produced and distributed to offices countrywide.

Assistant Information Officer

LESOTHO RED CROSS SOCIETY (LRCS)
01.1993 - 01.2002
  • Responsibilities: Disseminating Red Cross information and activities using the following; radio, newsletter, brochures, visibility materials etc Organizing events; for example; the annual general meeting, Red Cross special days/celebrations including annual fundraising activities
  • Media relations: organizing press conferences, press releases and regular news updates
  • Social media and creating content Preparing speeches for the president and secretary general for both national and international meetings Organized workshops and training for Red Cross volunteers and staff including holding public gatherings for communities
  • Plans and budget for communications office.

Part time – Communications Assistant

International Federation of the Red Cross and Red Crescent Societies (IFRC)
03.2000 - 03.2001
  • Tasks: Coordinating and updating the Federation's Communications catalogue Report regularly to the Communications Forum Secretary to the Communications Team of the IFRC Disseminate conclusions reached by the Forum to NSs.
  • Enhanced company''s brand awareness by developing and executing strategic communication plans.
  • Boosted social media engagement through creating compelling content and monitoring online conversations.
  • Managed relationships with media representatives, resulting in positive press coverage for the company.
  • Assisted in organizing successful promotional events, increasing customer reach and generating new leads.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches.
  • Drafted clear and concise press releases, contributing to a strong public relations strategy.
  • Conducted market research to inform targeted communication efforts tailored to specific audience segments.
  • Maintained an up-to-date media contact database, facilitating efficient outreach efforts during PR campaigns.
  • Provided administrative support to senior communications staff, ensuring smooth project management and execution.
  • Developed engaging presentations for executive team members, assisting in their efforts to communicate key messages internally and externally.
  • Proofread corporate materials before publication or distribution, maintaining quality standards and brand consistency.
  • Handled routine inquiries from customers via email or phone calls promptly while demonstrating excellent customer service skills.
  • Participated in brainstorming sessions with creative teams on various projects that led to improved message delivery among target audiences.
  • Established goals and metrics for projects and tracked project progress and impacts.
  • Conducted feature writing for print publications and provided content for website and newsletters to promote high-visibility business communications.
  • Managed company Facebook, Twitter, Instagram and LinkedIn social media platforms to promote brand and foster public engagement.
  • Executed stories from start to finish within deadlines required for publication production schedules.
  • Developed and managed relationships with key constituencies to develop knowledge of business priorities and accomplishments to strategically position and promote company excellence.
  • Crafted and pitched stories to regional and national media outlets to garner mainstream attention.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Answered client queries and complaints to provide strong customer service.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Maintained corporate website using content management systems and associated plugins.
  • Developed ideas and leads for new stories according to industry trends.
  • Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.

Education

No Degree - Development Studies

National University of Lesotho
08.2000

No Degree - Journalism

UNESCO
Maseru, Lesotho
01.1988

Skills

  • Indesign
  • Photography
  • Videography and editing
  • Social media – tiktok, Instagram, facebook, linkedin,telegram,sportify
  • Updating website
  • Canva
  • Events organizing
  • Public speaking
  • Minutes taking
  • Speech writing
  • Writing reports
  • Writing news article
  • Mentoring – communications
  • Computer literate including excel, word, publisher
  • Radio program production
  • Strategic Planning
  • Fundraising
  • Managing Public Relations
  • Event Planning
  • Coordinating Logistics
  • Data Entry
  • Controlling Fundraising
  • Report Generation
  • Operations Management
  • Administrative Support
  • Team Collaboration
  • Developing Campaigns
  • Administering Budgets
  • Training Program Development
  • Organizational Skills
  • Team Leadership
  • Donor Relations
  • Project Management
  • Attention to Detail
  • Multitasking Abilities
  • Marketing Communications
  • Microsoft Office Proficiency
  • Fundraising Strategy
  • Public Speaking
  • Volunteer Coordination
  • Nonprofit Experience
  • Community Outreach
  • Interpersonal Communication
  • Decision Making
  • Collaborative Approach
  • Proposal Development
  • Program Evaluation
  • Social Media Management
  • Marketing
  • Budget Forecasting
  • Corporate Budgeting
  • Decision-Making
  • Personal Development Sessions
  • Multimedia Visual Aids
  • Organizational Development

Other Engagements

  • Disaster Response and Management
  • Part time – Communications Assistant –International Federation of the Red Cross and Red Crescent Societies (IFRC) Communications Forum

Other Information

True, Bountiful Hope Foundation for Orphans and Vulnerable Children

Experience Trainings

  • Attended the Communications Forum induction meeting in the UK. The Forum was attended by Communications experts from countries like Brazil, UK, Lebanon, East Africa – Benin and Uganda, Switzerland and other countries in Europe
  • Attended radio program production training in Malawi
  • Attended video training in South Africa
  • Attended communications forum in Nairobi Kenya and South Africa
  • Attended several communications trainings in South Africa, Zimbabwe, Ethiopia, Swaziland and Lesotho
  • Attended International Humanitarian Law in South Africa
  • Attended InDesign training, canva, photography and web design trainings

Educational Background

  • Not completed – Degree in Development Studies
  • Diploma Development Studies
  • Diploma Development Journalism
  • Certificate bookkeeping

Grandchildren

Granddaughter, 2

Personal Information

  • Age: 60
  • Child Name: Abeloang Letlotlo Khutsoane Young Man
  • Family Status: Single
  • Gender: Female

Hobbies and Interests

  • Reading
  • Social media
  • Following current affairs through radio, newspaper and social media
  • Attending courses

Timeline

Communications Manager

LESOTHO RED CROSS SOCIETY (LRCS)
01.2004 - 01.2023

Divisional Development Coordinator

LESOTHO RED CROSS SOCIETY (LRCS)
01.2002

Part time – Communications Assistant

International Federation of the Red Cross and Red Crescent Societies (IFRC)
03.2000 - 03.2001

Information and Fundraising Officer

LESOTHO RED CROSS SOCIETY (LRCS)
01.1993 - 07.2023

Assistant Information Officer

LESOTHO RED CROSS SOCIETY (LRCS)
01.1993 - 01.2002

No Degree - Development Studies

National University of Lesotho

No Degree - Journalism

UNESCO

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Tokoloho KhutsoaneCommunications and PR