Hi, I’m
Moretlo 'Moleli
Maseru
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Forward-thinking Communications Specialist bringing expertise in communications, digital marketing, stakeholder engagement and storytelling. Cultivates rapport with individuals to optimize project goals and output, build communities, resolve complex problems and deliver innovative improvement strategies for organisational growth. Proficient in Canva, Trello, Drupal, Readymag, Google Suite and Microsoft Office Suite. Eager to learn with aptitude for applying new knowledge with skill and efficiency.
Overview
7
years of professional experience
1
Certificate
Work History
Self-employed
Freelance Writer
08.2023 - Current
Job overview
- Wrote and edited 60 creative writing pieces.
- Developed and pitched story ideas.
- Wrote 8 fiction and 50 nonfiction prose for use in promoting client's personal brand.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.
- Brainstormed ideas to create useful content for clients.
- Repurposed and optimized existing content for use in different mediums.
- Researched and wrote original content for creative storytelling.
- Consulted with editors to shape stories and eliminate errors.
- Played instrumental role in creative planning and review sessions.
United Nations Development Programme
Admin Associate
09.2022 - 03.2023
Job overview
- Provided administrative support for the National Security Sector Reforms for Peacebuilding Project in addition to providing communications support for the Project by sharing events on social media, writing articles, and liaising with local media for events coverage.
- Created solutions for implementing partners and beneficiaries to satisfy needs, queries, deliver quality and align with the budget.
Monitored social media platforms of implementing partners to ensure correct messaging and curb national security concerns. - Supported the Country Office’s communications by managing the website and social media platforms, and editing blogs
- Supported the development of the 2022 Annual Report by compiling multimedia, giving design feedback and sharing articles and publications with the contracted communications consultant.
- Developed the "Gender Equality, Women's and Youth Empowerment" page on the organisation's website to showcase the organisation's commitment to these principles.
- Developed the "Our Team Page" to showcase and acknowledge everyone involved in bringing sustainable development in Lesotho.
- Worked varied hours to meet deadlines and additional organisational needs.
- Pioneered the SADC Communications Group which connected all the SADC-based communications specialists to enhance industry support and collaboration.
United Nations Development Programme
Communications and Visibility Intern
01.2022 - 06.2022
Job overview
- Supported the implementation of advocacy and communications of the Country Office through creating a Communications Strategy and applying it, writing human-interest stories and articles, and setting up visibility material at forums and events.
- Increased the organisation’s visibility on media platforms for knowledge building, attracting strategic partnerships and enhancing stakeholder engagement.
- Designed social media assets, project briefs, the UNDP Lesotho Video & Photo Bank and a Brand Ambassador Template to record the Country Office’s strategic partners.
- Designed and implemented social media campaigns.
- Designed the 2021 Annual Report on Readymag,
- Contributed to the UN Lesotho quarterly newsletters
- Managed all social media platforms.
- Designed graphics and social media assets.
- Took and edited pictures, and produced and edited videos.
- Produced monthly reports and tracked social media analytics to see the impact of campaigns and make relevant adjustments to the communications plans.
- Analyzed problems and worked with different units of the organisation to develop solutions.
- Completed research, compiled data and updated spreadsheets.
- Voluntarily gathered, organised and input photographs dating back to 2018 into a shared digital database.
University Of Cape Town
Tutor
03.2018 - 11.2020
Job overview
- Supported students with helpful study habits and exam strategies.
- Designed tutorial plans and notes, and facilitated discussions.
- Motivated students towards learning and studying to build confidence in subject matter.
- Conducted group tutoring sessions to help students engage actively, harness peer-learning and critical thinking skills.
- Leveraged technology to accelerate learning by proving students with information, especially during the online learning period of the COVID19 lockdown.
- Maintained tutoring records to adjust instruction and update student progress.
- Tutored diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
- Marked students' essays and assignments.
IES Abroad Cape Town
Resident Assistant
06.2019 - 04.2020
Job overview
- Mentored over 30 youth in the international education field studying in Cape Town as exchange students or interning with South African companies.
- Mentored and coached students to foster positive relationships and encourage successful academic achievement.
- Implemented programs, group activities and mentoring to promote student success.
- Provided crisis intervention and support services to students.
- Provided emergency services to 3 students who had health emergencies.
- Collaborated with other staff members and faculty to provide holistic and comprehensive student experience through field trips and weekend outings.
- Facilitated smooth transition of new students into residential program.
- Responded to student incident reports, maintenance requests, inquiries and concerns, offering support and guidance.
- Assisted the Centre Coordinator with administration processes such as creating internship and course packs, and assisting with logistical emergency issues.
University Of Cape Town Writing Centre
Writing Consultant
02.2019 - 10.2019
Job overview
- Consulted with clients to understand project requirements and purpose.
- Collaborated with team members on topic ideation to determine appropriate workshops to address clients' writing needs.
- Provided writing support for various projects, clients from diverse educational levels and demographic backgrounds, and departments.
- Co-marketed the Writing Centre to university departments as a tool of support.
- Created a supportive environment which fostered clients’ personal growth by harnessing their creative writing abilities.
- Helped to develop clients’ research skills.
- Assisted with administration work, filing, setting appointments and report writing.
Fabulously Flawed Ebony
Content Creator
01.2018 - 12.2018
Job overview
- Created photography and video content for a fitness channel.
- Applied current editing and photography tools to tell success stories.
- Grew the brand following from 500 to 3,000 on Instagram, and to 10,000 page likes on Facebook.
- Generated good captions to reflect current trends to pull audience into the Instagram and Facebook page.
- Collaborated with influencers to grow followers on the social media channels.
- Used relevant hashtags and channel tags to strategically position the brand.
- Created dynamic graphics to increase social media traffic.
- Produced original and creative content for promotional advertisements and social media marketing.
- Used Instagram stories to keep the audience engaged.
TEDx Moshoeshoe RD
Communications Director
08.2017 - 11.2018
Job overview
- Developed media strategies to support event launches, increase public visibility and drive engagement.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Co-planned and coordinated the first ever event focusing on conversations about the social, economic and educational development of marginalised Southern African communities in the 21st century.
- Successfully had 50 attendees for the first salon.
- Co-managed social media campaigns
- Ignited community engagement.
Movers For Social Change
Co-Founder
10.2017 - 02.2018
Job overview
- Co-founded the non-profit organisation which focused on restorative justice in uprooting gender-based-violence and helping communities heal.
- Managed social media marketing of advocacy campaigns.
- Co-organised and coordinated advocacy campaigns.
- Built relationships with media outlets to enhance social reach.
- Successfully got a radio interview and a newspaper feature.
- Developed and managed online campaigns on human rights awareness.
- Managed the organisation’s stakeholders, and monitored perceptions.
- Grew the organisation's Facebook page likes to 200, and Instagram followers to 97 in eight weeks.
Education
University of Cape TownCape Town, South Africa
Master of Arts from International Relations
2021
University of Cape TownCape Town, South Africa
Bachelor of Arts Honours from International Relations
2016
University of The Free StateBloemfontein, South Africa
Bachelor of Social Sciences from Human And Societal Dynamics
2015
Machabeng CollegeMaseru
IB Diploma
2012
Machabeng CollegeMaseru
IGCSE
2010
Skills
- Communications Strategy
- Public Relations
- Marketing
- Media Relations
- Social Media Management: X, Facebook, LinkedIn, YouTube, Instagram
- Website Management and Design
- Photography
- Creative Writing and Editing
- Stakeholder Engagement
- Graphic Design
- Web Design and Communications Tools: Drupal, Readymag, Trello
- Problem-Solving
Accomplishments
- Social media campaigns garnered global support from UNDP Administrator and the UNDP Assistant Administrator and Regional Director for Africa, resulting in new opportunities for strategic partnerships for UNDP Lesotho.
- Built UNDP Lesotho's Gender Equality, Women's and Youth Empowerment web page, which bolstered one of UNDP's mandates of SDG 5 (Gender Equality).
- Successfully designed UNDP Lesotho's 2021 Annual Report.
- Ran successful social media campaigns for UNDP, which grew the number of followers on X by 600 and Facebook page likes by 2000 within a period of six months.
- Successfully positioned UNDP Lesotho by building and designing the Brand Ambassador Template which maximised strategic partnerships for the organisation.
- Helped to grow the number of clients who booked consultations at the UCT Writing Centre by partnering with Teaching Assistants from the Politics Department in conducting writing workshops.
- At Movers for Social Change, I ran the #Breakthesilence campaign, which garnered media coverage from MXXL radio station and Sunday Express Newspaper.
- The content creation strategies I employed on the fitness channel @fabulously_flawed_ebony resulted in 2,800 followers on Instagram and 10,000 Facebook page likes in a period of 11 months.
Certification
- Creating a Communications Strategy
- Telling a Story to Build a Community
- Media Relations Foundations
Languages
Sesotho
Native language
English
Proficient
C2
Affiliations
- Mandela Rhodes Fellow (class of 2016)
- Featured at the University of Oxford for the 120th Anniversary of the Rhodes Trust
- Golden Key International Honours Society
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Freelance Writer
Self-employed
08.2023 - Current
Admin Associate
United Nations Development Programme
09.2022 - 03.2023
Communications and Visibility Intern
United Nations Development Programme
01.2022 - 06.2022
Resident Assistant
IES Abroad Cape Town
06.2019 - 04.2020
Writing Consultant
University Of Cape Town Writing Centre
02.2019 - 10.2019
Tutor
University Of Cape Town
03.2018 - 11.2020
Content Creator
Fabulously Flawed Ebony
01.2018 - 12.2018
Co-Founder
Movers For Social Change
10.2017 - 02.2018
Communications Director
TEDx Moshoeshoe RD
08.2017 - 11.2018
University of Cape Town
Master of Arts from International Relations
University of Cape Town
Bachelor of Arts Honours from International Relations
University of The Free State
Bachelor of Social Sciences from Human And Societal Dynamics
Machabeng College
IB Diploma
Machabeng College
IGCSE
Committees
- UNDP Lesotho Country Programme Document (CPD) Writing Task Force & Strategic Visioning Retreat Planning Committee 2022-2023
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