Liakae Mohlotsane
Maseru,Lesotho
Summary
Dynamic marketing professional with a proven track record at Sentebale GAP Funeral Services, excelling in customer engagement and market research. Skilled in data analysis, I successfully guided product development initiatives that enhanced customer satisfaction and drove sales. Passionate about building relationships and creating impactful marketing strategies that resonate with target audiences.
Overview
8
8
years of professional experience
Work History
Marketing Officer
Sentebale GAP Funeral Services
Mafeteng, Lesotho
2015.02 - 2016.12
- Analyzed customer feedback to guide product development initiatives.
- Conducted market research to identify consumer behavior trends and preferences.
- Organized promotional events including trade shows, conferences, and sponsorships.
- Recommended product modifications to boost customer engagement and increase sales.
- Managed relationships with external vendors for marketing services.
- Assisted in budget preparation and monitored marketing-related expenses.
Account Executive
LightHouse Corporate Communincation
Maseru, Lesotho
2014.02 - 2014.05
- Manage client accounts and maintain strong relationships
- Prepare reports on sales activities and results
- Managed accounts by providing ongoing technical support after the sale was completed.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
- Attended networking events to build relationships with potential customers.
- Created marketing materials, including brochures and presentations, to showcase products and services.
- Identified customer needs by asking questions and advising on best solutions.
Marketing Intern
Performing Arts Center of the Free State
Bloemfontein, South Africa
2013.06 - 2013.08
- Assisted in creating engaging social media content for various platforms.
- Conducted market research to identify trends and customer preferences.
- Collaborated with team members on promotional campaign development and execution.
- Managed email marketing campaigns using industry-standard tools and software.
- Supported the design of marketing materials, including brochures and flyers.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Generated weekly reports on progress of marketing initiatives.
- Analyzed market trends to identify potential opportunities.
Sales Assistant
Loti Brick
Maseru, Lesotho
2009.06 - 2009.09
- Facilitated product selection by assisting customers and providing detailed information.
- Maintained accurate inventory records while organizing stock displays for optimal presentation.
- Processed sales transactions efficiently using point-of-sale systems to enhance customer experience.
- Resolved customer inquiries and complaints professionally, ensuring high satisfaction levels.
- Participated in training sessions to improve product knowledge and sales techniques.
- Contributed to visual merchandising efforts, enhancing overall store aesthetics.
- Supported management with comprehensive reports on daily sales activities.
- Informed customers about current promotions and discounts to drive sales.
Education
PGDIP Property Development And Management - Real Estate
University of Witwatersrand Johannesburg
Johannesburg2019-12
Associate of Applied Science - Business And Managerial Economics
Central University of Technology Free State
Free State2014-03
Marketing Management - Diploma
Lerotholi Polytechnic
Maseru2009-09
Skills
- Customer engagement
- Relationship management
- Market research
- Data analysis
- Sales reporting
- Brand building
Timeline
Marketing Officer
Sentebale GAP Funeral Services
2015.02 - 2016.12
Account Executive
LightHouse Corporate Communincation
2014.02 - 2014.05
Marketing Intern
Performing Arts Center of the Free State
2013.06 - 2013.08
Sales Assistant
Loti Brick
2009.06 - 2009.09
PGDIP Property Development And Management - Real Estate
University of Witwatersrand Johannesburg
Associate of Applied Science - Business And Managerial Economics
Central University of Technology Free State
Marketing Management - Diploma
Lerotholi Polytechnic