Summary
Overview
Work History
Education
Skills
Timeline
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Liakae Mohlotsane

Maseru,Lesotho

Summary

Dynamic marketing professional with a proven track record at Sentebale GAP Funeral Services, excelling in customer engagement and market research. Skilled in data analysis, I successfully guided product development initiatives that enhanced customer satisfaction and drove sales. Passionate about building relationships and creating impactful marketing strategies that resonate with target audiences.

Overview

8
8
years of professional experience

Work History

Marketing Officer

Sentebale GAP Funeral Services
Mafeteng, Lesotho
02.2015 - 12.2016
  • Analyzed customer feedback to guide product development initiatives.
  • Conducted market research to identify consumer behavior trends and preferences.
  • Organized promotional events including trade shows, conferences, and sponsorships.
  • Recommended product modifications to boost customer engagement and increase sales.
  • Managed relationships with external vendors for marketing services.
  • Assisted in budget preparation and monitored marketing-related expenses.

Account Executive

LightHouse Corporate Communincation
Maseru, Lesotho
02.2014 - 05.2014
  • Manage client accounts and maintain strong relationships
  • Prepare reports on sales activities and results
  • Managed accounts by providing ongoing technical support after the sale was completed.
  • Provided timely customer service support to resolve any issues quickly and efficiently.
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
  • Attended networking events to build relationships with potential customers.
  • Created marketing materials, including brochures and presentations, to showcase products and services.
  • Identified customer needs by asking questions and advising on best solutions.

Marketing Intern

Performing Arts Center of the Free State
Bloemfontein, South Africa
06.2013 - 08.2013
  • Assisted in creating engaging social media content for various platforms.
  • Conducted market research to identify trends and customer preferences.
  • Collaborated with team members on promotional campaign development and execution.
  • Managed email marketing campaigns using industry-standard tools and software.
  • Supported the design of marketing materials, including brochures and flyers.
  • Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
  • Generated weekly reports on progress of marketing initiatives.
  • Analyzed market trends to identify potential opportunities.

Sales Assistant

Loti Brick
Maseru, Lesotho
06.2009 - 09.2009
  • Facilitated product selection by assisting customers and providing detailed information.
  • Maintained accurate inventory records while organizing stock displays for optimal presentation.
  • Processed sales transactions efficiently using point-of-sale systems to enhance customer experience.
  • Resolved customer inquiries and complaints professionally, ensuring high satisfaction levels.
  • Participated in training sessions to improve product knowledge and sales techniques.
  • Contributed to visual merchandising efforts, enhancing overall store aesthetics.
  • Supported management with comprehensive reports on daily sales activities.
  • Informed customers about current promotions and discounts to drive sales.

Education

PGDIP Property Development And Management - Real Estate

University of Witwatersrand Johannesburg
Johannesburg
12-2019

Associate of Applied Science - Business And Managerial Economics

Central University of Technology Free State
Free State
03-2014

Marketing Management - Diploma

Lerotholi Polytechnic
Maseru
09-2009

Skills

  • Customer engagement
  • Relationship management
  • Market research
  • Data analysis
  • Sales reporting
  • Brand building

Timeline

Marketing Officer

Sentebale GAP Funeral Services
02.2015 - 12.2016

Account Executive

LightHouse Corporate Communincation
02.2014 - 05.2014

Marketing Intern

Performing Arts Center of the Free State
06.2013 - 08.2013

Sales Assistant

Loti Brick
06.2009 - 09.2009

PGDIP Property Development And Management - Real Estate

University of Witwatersrand Johannesburg

Associate of Applied Science - Business And Managerial Economics

Central University of Technology Free State

Marketing Management - Diploma

Lerotholi Polytechnic

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Liakae Mohlotsane